A/B Testing for Your Digital Small Business


(PC; https://www.optimizely.com/optimization-glossary/ab-testing/ )

When testing marketing techniques, testing what works better is a must. What wording catches more people? What pictures grab more attention? Which audience is more likely to purchase instead of abandoning their carts? Through A/B testing, your brand can find answers to these questions, and help you boost sales on your website. 

First, take a look at your small business, and find one thing to optimize; wording, photos, whatever you choose. create a challenger to what you already have. Maybe instead of returns accepted, you change the wording to FREE returns. Next, split the traffic to your post equally, and randomly. Launch the original and challenger, and watch those numbers. Once the test results are in, apply your adjustments! It's that simple. 

Now, be wary; A/B testing may be a never ending testing loop. One thing will always do better than another. Find what works best for you. Don't be afraid to send out surveys, to find out what your consumer liked more, and why. Owning a business means ever-changing and evolving your business to you and your customers needs. 





Key Words; A/B testing, Boost sales, marketing, small business




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